6ce926d405
🚀 PREMIUM DATA COLLECTOR: - New script: backend/scripts/premium_data_collector.py - Automated TLD price collection with quality scoring - Automated auction scraping with validation - Data quality reports (JSON + console output) - Premium-ready score calculation (target: 80+) ⏰ CRON AUTOMATION: - New script: backend/scripts/setup_cron.sh - TLD prices: Every 6 hours - Auctions: Every 2 hours - Quality reports: Daily at 1:00 AM 👤 ADMIN PRIVILEGES: - guggeryves@hotmail.com always admin + verified - Auto-creates Tycoon subscription for admin - Works for OAuth and regular registration 🎯 TONE OF VOICE FIXES: - 'Get Started Free' → 'Join the Hunt' - 'Blog' → 'Briefings' (Footer + Pages) - 'Loading...' → 'Acquiring targets...' - 'Back to Blog' → 'Back to Briefings' - Analysis report: TONE_OF_VOICE_ANALYSIS.md (85% consistent)
288 lines
6.1 KiB
Markdown
288 lines
6.1 KiB
Markdown
# 🎯 Pounce Tone of Voice Analysis
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## Executive Summary
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**Overall Consistency: 85%** ✅
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Der Großteil der Seite folgt einem konsistenten "Hunter's Voice" Stil. Es gibt einige Inkonsistenzen, die behoben werden sollten.
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---
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## 📋 Definierter Tone of Voice
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### Kernprinzipien (aus analysis_2.md):
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| Prinzip | Beschreibung | Beispiel |
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|---------|--------------|----------|
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| **Knapp** | Kurze, präzise Sätze | "Track. Alert. Pounce." |
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| **Strategisch** | Daten-fokussiert, nicht emotional | "Don't guess. Know." |
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| **Hunter-Metapher** | Jagd-Vokabular durchgängig | "Pounce", "Strike", "Hunt" |
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| **B2B-tauglich** | Professionell, nicht verspielt | Keine Emojis im UI |
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| **Action-orientiert** | CTAs sind Befehle | "Join the hunters." |
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### Verbotene Muster:
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- ❌ Marketing-Floskeln ("Revolutionär", "Beste Lösung")
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- ❌ Lange, verschachtelte Sätze
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- ❌ Emotionale Übertreibungen
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- ❌ Passive Formulierungen
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---
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## ✅ Konsistente Texte (Gut!)
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### Landing Page (`page.tsx`)
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```
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✅ "The market never sleeps. You should."
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✅ "Track. Alert. Pounce."
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✅ "Domain Intelligence for Hunters"
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✅ "Don't guess. Know."
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✅ "Join the hunters."
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✅ "Real-time availability across 886+ TLDs"
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```
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### Pricing Page
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```
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✅ "Scout" / "Trader" / "Tycoon" - Tier-Namen passen zum Hunter-Thema
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✅ "Pick your weapon."
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✅ "$9/month" - Klare Preise, kein "nur" oder "ab"
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```
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### About Page
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```
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✅ "Built for hunters. By hunters."
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✅ "Precision" / "Speed" / "Transparency" - Werte-Keywords
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```
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### Auctions Page
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```
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✅ "Curated Opportunities"
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✅ "Filtered. Valued. Ready to strike."
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```
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### Dashboard/Command Center
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```
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✅ "Your hunting ground."
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✅ "Command Center" - Militärisch/Taktisch
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```
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---
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## ⚠️ Inkonsistenzen gefunden
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### 1. **Gemischte Formality-Levels**
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| Seite | Problem | Aktuell | Empfohlen |
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|-------|---------|---------|-----------|
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| Contact | Zu informell | "Questions? Ideas? Issues?" | "Signal intel. Report bugs." |
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| Blog | Zu generisch | "Read more" | "Full briefing →" |
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| Settings | Zu technisch | "Account Settings" | "Your HQ" |
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### 2. **Fehlende Hunter-Metaphern**
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| Seite | Aktuell | Mit Hunter-Metapher |
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|-------|---------|---------------------|
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| Watchlist | "My Domains" | "Targets" |
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| Portfolio | "Portfolio" | "Trophy Case" |
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| Alerts | "Notifications" | "Intel Feed" |
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### 3. **CTA-Inkonsistenz**
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| Seite | Aktuell | Empfohlen |
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|-------|---------|-----------|
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| Login | "Sign In" | "Enter HQ" oder "Sign In" (OK) |
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| Register | "Create Account" | "Join the Pack" |
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| Pricing | "Get Started" | "Gear Up" |
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### 4. **Footer-Text**
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**Aktuell:**
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```
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"Domain intelligence for hunters. Track. Alert. Pounce."
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```
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**Empfohlen:** ✅ Bereits gut!
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---
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## 📊 Seiten-Analyse im Detail
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### Landing Page (page.tsx) - Score: 95/100 ✅
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**Stärken:**
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- Perfekte Headline: "The market never sleeps. You should."
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- Konsistente Feature-Labels
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- Starke CTAs
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**Verbesserungen:**
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- "Market overview" → "Recon" (Reconnaissance)
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- "TLD Intelligence" → "Intel Hub"
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---
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### Pricing Page - Score: 90/100 ✅
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**Stärken:**
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- Tier-Namen sind Hunter-themed (Scout/Trader/Tycoon)
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- "Pick your weapon." ist stark
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**Verbesserungen:**
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- Feature-Beschreibungen könnten knapper sein
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- "Priority alerts" → "First Strike Alerts"
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---
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### Auctions Page - Score: 85/100 ✅
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**Stärken:**
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- "Curated Opportunities" ist gut
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- Plattform-Labels sind klar
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**Verbesserungen:**
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- "Current Bid" → "Strike Price"
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- "Time Left" → "Window Closes"
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- "Bid Now" → "Strike Now" oder "Pounce"
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---
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### Settings Page - Score: 70/100 ⚠️
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**Probleme:**
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- Sehr technisch/generisch
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- Keine Hunter-Metaphern
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**Empfehlungen:**
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```
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"Profile" → "Identity"
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"Billing" → "Quartermaster"
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"Notifications" → "Intel Preferences"
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"Security" → "Perimeter"
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```
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---
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### Contact Page - Score: 75/100 ⚠️
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**Aktuell:**
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- "Questions? Ideas? Issues?"
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- "We reply fast."
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**Empfohlen:**
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```
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"Mission Critical?"
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"Intel request? Bug report? Feature request?"
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"Response time: < 24 hours"
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```
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---
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### Blog - Score: 60/100 ⚠️
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**Probleme:**
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- Völlig generisches Blog-Layout
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- Keine Hunter-Stimme
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**Empfehlungen:**
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```
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"Blog" → "The Briefing Room"
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"Read More" → "Full Report →"
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"Posted on" → "Transmitted:"
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"Author" → "Field Agent:"
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```
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---
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## 🔧 Empfohlene Änderungen
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### Priorität 1: Schnelle Wins
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1. **CTA-Button-Text vereinheitlichen:**
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```tsx
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// Statt verschiedener Texte:
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"Get Started" → "Join the Hunt"
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"Learn More" → "Investigate"
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"Read More" → "Full Briefing"
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"View Details" → "Recon"
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```
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2. **Navigation Labels:**
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```
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"TLD Intel" → OK ✅
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"Auctions" → "Live Ops" (optional)
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"Command Center" → OK ✅
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```
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### Priorität 2: Seiten-spezifisch
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3. **Settings Page überarbeiten** (siehe oben)
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4. **Blog umbenennen:**
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```
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"Blog" → "Briefings" oder "Field Notes"
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```
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### Priorität 3: Micro-Copy
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5. **Error Messages:**
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```
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"Something went wrong" → "Mission failed. Retry?"
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"Loading..." → "Acquiring target..."
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"No results" → "No targets in range."
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```
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6. **Success Messages:**
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```
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"Saved!" → "Locked in."
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"Deleted" → "Target eliminated."
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"Alert created" → "Intel feed activated."
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```
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---
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## 📝 Wortschatz-Referenz
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### Hunter-Vokabular für konsistente Texte:
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| Generisch | Hunter-Version |
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|-----------|----------------|
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| Search | Hunt / Scan / Recon |
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| Find | Locate / Identify |
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| Buy | Acquire / Strike |
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| Sell | Liquidate |
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| Watch | Track / Monitor |
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| Alert | Intel / Signal |
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| Save | Lock in |
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| Delete | Eliminate |
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| Settings | HQ / Config |
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| Profile | Identity |
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| Dashboard | Command Center |
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| List | Dossier |
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| Data | Intel |
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| Report | Briefing |
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| Email | Transmission |
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| Upgrade | Gear Up |
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---
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## ✅ Fazit
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**Status: 85% konsistent - GUTER ZUSTAND**
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Die Haupt-Seiten (Landing, Pricing, Auctions) sind exzellent.
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Verbesserungspotential bei:
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- Settings Page
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- Blog
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- Error/Success Messages
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- Einige CTAs
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**Nächste Schritte:**
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1. Settings Page Micro-Copy anpassen
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2. Blog zu "Briefings" umbenennen
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3. Error Messages vereinheitlichen
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4. CTAs konsistent machen
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---
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*Generiert am: 2024-12-10*
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*Für: pounce.ch*
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