feat: Complete Tone of Voice overhaul - The Hunter's Voice

🎯 BRAND VOICE: Swift, Sharp, Strategic, Confident

LANDING PAGE:
- Hero: 'Others wait. You pounce.'
- Features: Active, punchy descriptions
- Pricing: 'Pick your weapon.'
- CTAs: 'Hunt Free', 'Start Trading', 'Go Tycoon'

PRICING PAGE:
- Scout: 'Test the waters. Zero risk.'
- Trader: 'Hunt with precision.'
- Tycoon: 'Dominate the market.'

AUTH PAGES:
- Login: 'Back to the hunt.'
- Register: 'Join the hunt.'
- Benefits: 'Your hunting gear. Ready to go.'

EMAIL TEMPLATES:
- Domain Available: 'Time to pounce. [domain] just dropped'
- Price Alert: '.tld just moved.'
- Weekly Digest: 'Your week in domains.'
- Subscription: 'You're in. [Plan] unlocked.'

DASHBOARD:
- Title: 'Command Center'
- Empty State: 'No targets yet'

TLD PAGES:
- Headline: '886+ TLDs. Live Prices.'
- Section: 'Moving Now' instead of 'Trending'

CONTACT & ABOUT:
- About: 'Built for hunters. By hunters.'
- Mission: 'Level the playing field.'
- Contact: 'Let's Talk' - direct, confident

All text now follows the hunter metaphor with:
- Active verbs (Track, Hunt, Pounce, Grab)
- Urgency without panic
- Confident statements
- Data as proof
- Short, punchy sentences

backend/app/services/email_service.py

@@ -167,39 +167,39 @@ BASE_TEMPLATE = """
 # Email Templates (content only, wrapped in BASE_TEMPLATE)
 TEMPLATES = {
     "domain_available": """
-<h1>Domain Available!</h1>
+<h1>Time to pounce.</h1>
-<p>Great news! A domain you're monitoring is now available for registration:</p>
+<p>A domain you're tracking just dropped:</p>
 <div class="highlight">{{ domain }}</div>
-<p>This domain was previously registered but has now expired or been deleted. Act fast before someone else registers it!</p>
+<p>It's available right now. Move fast—others are watching too.</p>
-<a href="{{ register_url }}" class="cta">Register Now →</a>
+<a href="{{ register_url }}" class="cta">Grab It Now →</a>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    You're receiving this because you're monitoring this domain on pounce.
+    You're tracking this domain on POUNCE.
 </p>
 """,
     
     "price_alert": """
-<h1>Price Alert: <span style="color: #00d4aa;">.{{ tld }}</span></h1>
+<h1>.{{ tld }} just moved.</h1>
 <p style="font-size: 20px;">
     {% if change_percent < 0 %}
-    <span class="decrease">↓ Price dropped {{ change_percent|abs }}%</span>
+    <span class="decrease">↓ Down {{ change_percent|abs }}%</span>
     {% else %}
-    <span class="increase">↑ Price increased {{ change_percent }}%</span>
+    <span class="increase">↑ Up {{ change_percent }}%</span>
     {% endif %}
 </p>
 <div class="info-box">
-    <p><strong>Old price:</strong> ${{ old_price }}</p>
+    <p><strong>Was:</strong> ${{ old_price }}</p>
-    <p><strong>New price:</strong> ${{ new_price }}</p>
+    <p><strong>Now:</strong> ${{ new_price }}</p>
-    <p><strong>Cheapest registrar:</strong> {{ registrar }}</p>
+    <p><strong>Cheapest at:</strong> {{ registrar }}</p>
 </div>
-<a href="{{ tld_url }}" class="cta">View Details →</a>
+<a href="{{ tld_url }}" class="cta">See Details →</a>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    You're receiving this because you set a price alert for .{{ tld }} on pounce.
+    You set an alert for .{{ tld }} on POUNCE.
 </p>
 """,
     
     "subscription_confirmed": """
-<h1>Welcome to {{ plan_name }}!</h1>
+<h1>You're in. {{ plan_name }} unlocked.</h1>
-<p>Your subscription is now active. Here's what you can do:</p>
+<p>Your hunting arsenal just upgraded:</p>
 <div class="info-box">
     <ul>
     {% for feature in features %}
@@ -207,18 +207,18 @@ TEMPLATES = {
     {% endfor %}
     </ul>
 </div>
-<a href="{{ dashboard_url }}" class="cta">Go to Dashboard →</a>
+<a href="{{ dashboard_url }}" class="cta">Start Hunting →</a>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    Questions? Reply to this email or contact support@pounce.ch
+    Questions? Just reply to this email.
 </p>
 """,
     
     "weekly_digest": """
-<h1>Your Weekly Digest</h1>
+<h1>Your week in domains.</h1>
-<p>Here's what happened with your monitored domains this week:</p>
+<p>Here's what moved while you were busy:</p>
 
 <div class="stat">
-    <span>Domains Monitored</span>
+    <span>Domains Tracked</span>
     <span class="stat-value">{{ total_domains }}</span>
 </div>
 <div class="stat">
@@ -226,12 +226,12 @@ TEMPLATES = {
     <span class="stat-value">{{ status_changes }}</span>
 </div>
 <div class="stat">
-    <span>Price Alerts</span>
+    <span>Price Moves</span>
     <span class="stat-value">{{ price_alerts }}</span>
 </div>
 
 {% if available_domains %}
-<h2>Domains Now Available</h2>
+<h2>Dropped This Week</h2>
 <div class="info-box">
 {% for domain in available_domains %}
 <p class="highlight" style="margin: 8px 0;">{{ domain }}</p>
@@ -243,38 +243,37 @@ TEMPLATES = {
 """,
 
     "password_reset": """
-<h1>Reset Your Password</h1>
+<h1>Reset your password.</h1>
-<p>Hi {{ user_name }},</p>
+<p>Hey {{ user_name }},</p>
-<p>We received a request to reset your password. Click the button below to set a new password:</p>
+<p>Someone requested a password reset. If that was you, click below:</p>
 <a href="{{ reset_url }}" class="cta">Reset Password →</a>
-<p style="margin-top: 24px;">Or copy and paste this link into your browser:</p>
+<p style="margin-top: 24px;">Or copy this link:</p>
 <code style="word-break: break-all;">{{ reset_url }}</code>
 <div class="info-box" style="margin-top: 24px;">
-    <p class="warning" style="margin: 0;">⚠️ This link expires in 1 hour.</p>
+    <p class="warning" style="margin: 0;">Link expires in 1 hour.</p>
 </div>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    If you didn't request a password reset, you can safely ignore this email. 
+    Didn't request this? Ignore it. Nothing changes.
-    Your password won't be changed.
 </p>
 """,
 
     "email_verification": """
-<h1>Verify Your Email</h1>
+<h1>One click to start hunting.</h1>
-<p>Hi {{ user_name }},</p>
+<p>Hey {{ user_name }},</p>
-<p>Welcome to pounce! Please verify your email address to activate your account:</p>
+<p>Welcome to POUNCE. Verify your email to activate your account:</p>
-<a href="{{ verification_url }}" class="cta">Verify Email →</a>
+<a href="{{ verification_url }}" class="cta">Verify & Start →</a>
-<p style="margin-top: 24px;">Or copy and paste this link into your browser:</p>
+<p style="margin-top: 24px;">Or copy this link:</p>
 <code style="word-break: break-all;">{{ verification_url }}</code>
 <div class="info-box" style="margin-top: 24px;">
-    <p style="margin: 0;">This link expires in 24 hours.</p>
+    <p style="margin: 0;">Link expires in 24 hours.</p>
 </div>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    If you didn't create an account on pounce, you can safely ignore this email.
+    Didn't sign up? Just ignore this.
 </p>
 """,
 
     "contact_form": """
-<h1>New Contact Form Submission</h1>
+<h1>New message from the wild.</h1>
 <div class="info-box">
     <p><strong>From:</strong> {{ name }} &lt;{{ email }}&gt;</p>
     <p><strong>Subject:</strong> {{ subject }}</p>
@@ -285,39 +284,39 @@ TEMPLATES = {
     <p style="white-space: pre-wrap;">{{ message }}</p>
 </div>
 <p style="margin-top: 24px;">
-    <a href="mailto:{{ email }}" class="cta">Reply to {{ name }} →</a>
+    <a href="mailto:{{ email }}" class="cta">Reply →</a>
 </p>
 """,
 
     "contact_confirmation": """
-<h1>We've Received Your Message</h1>
+<h1>Got it.</h1>
-<p>Hi {{ name }},</p>
+<p>Hey {{ name }},</p>
-<p>Thank you for contacting pounce! We've received your message and will get back to you as soon as possible.</p>
+<p>Your message landed. We'll get back to you soon.</p>
 <div class="info-box">
     <p><strong>Subject:</strong> {{ subject }}</p>
     <p><strong>Your message:</strong></p>
     <p style="white-space: pre-wrap; color: #888;">{{ message }}</p>
 </div>
-<p>We typically respond within 24-48 hours during business days.</p>
+<p>Expect a reply within 24-48 hours.</p>
-<a href="https://pounce.ch" class="secondary-cta">Back to pounce →</a>
+<a href="https://pounce.ch" class="secondary-cta">Back to POUNCE →</a>
 """,
 
     "newsletter_welcome": """
-<h1>Welcome to pounce Insights!</h1>
+<h1>You're on the list.</h1>
-<p>Hi there,</p>
+<p>Welcome to POUNCE Insights.</p>
-<p>You're now subscribed to our newsletter. Here's what you can expect:</p>
+<p>Here's what you'll get:</p>
 <div class="info-box">
     <ul>
-        <li>TLD market trends and analysis</li>
+        <li>TLD market moves & analysis</li>
-        <li>Domain investing tips and strategies</li>
+        <li>Domain investing strategies</li>
-        <li>New feature announcements</li>
+        <li>New feature drops</li>
-        <li>Exclusive deals and discounts</li>
+        <li>Exclusive deals</li>
     </ul>
 </div>
-<p>We typically send 1-2 emails per month. No spam, ever.</p>
+<p>1-2 emails per month. No spam. Ever.</p>
-<a href="https://pounce.ch" class="cta">Explore pounce →</a>
+<a href="https://pounce.ch" class="cta">Start Exploring →</a>
 <p style="margin-top: 24px; color: #888; font-size: 14px;">
-    You can unsubscribe at any time by clicking the link at the bottom of any email.
+    Unsubscribe anytime with one click.
 </p>
 """,
 }
@@ -437,9 +436,9 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject=f"🎉 Domain Available: {domain}",
+            subject=f"🐆 POUNCE NOW: {domain} just dropped",
             html_content=html,
-            text_content=f"Great news! {domain} is now available for registration. Visit {register_url} to register.",
+            text_content=f"{domain} is available! Grab it now: {register_url}",
         )
     
     @staticmethod
@@ -463,12 +462,12 @@ class EmailService:
             tld_url=f"https://pounce.ch/tld-pricing/{tld}",
         )
         
-        direction = "dropped" if change_percent < 0 else "increased"
+        direction = "down" if change_percent < 0 else "up"
         return await EmailService.send_email(
             to_email=to_email,
-            subject=f"📊 Price Alert: .{tld} {direction} {abs(change_percent)}%",
+            subject=f"💰 .{tld} moved {direction} {abs(change_percent)}%",
             html_content=html,
-            text_content=f".{tld} price {direction} from ${old_price:.2f} to ${new_price:.2f} at {registrar}.",
+            text_content=f".{tld} is now ${new_price:.2f} (was ${old_price:.2f}) at {registrar}.",
         )
     
     # ============== Subscription ==============
@@ -489,9 +488,9 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject=f"✅ Welcome to pounce {plan_name}!",
+            subject=f"🎯 {plan_name} unlocked. Let's hunt.",
             html_content=html,
-            text_content=f"Your {plan_name} subscription is now active. Visit https://pounce.ch/dashboard to get started.",
+            text_content=f"Your {plan_name} plan is active. Start hunting: https://pounce.ch/dashboard",
         )
     
     # ============== Digest ==============
@@ -516,7 +515,7 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject="📬 Your pounce Weekly Digest",
+            subject="📊 Your week in domains",
             html_content=html,
             text_content=f"This week: {total_domains} domains monitored, {status_changes} status changes, {price_alerts} price alerts.",
         )
@@ -538,9 +537,9 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject="🔒 Reset Your pounce Password",
+            subject="Reset your POUNCE password",
             html_content=html,
-            text_content=f"Hi {user_name}, reset your password by visiting: {reset_url}. This link expires in 1 hour.",
+            text_content=f"Reset your password: {reset_url} (expires in 1 hour)",
         )
     
     @staticmethod
@@ -558,9 +557,9 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject="✉️ Verify Your pounce Email",
+            subject="Verify your email. Start hunting.",
             html_content=html,
-            text_content=f"Hi {user_name}, verify your email by visiting: {verification_url}. This link expires in 24 hours.",
+            text_content=f"Verify your POUNCE account: {verification_url}",
         )
     
     # ============== Contact Form ==============
@@ -605,9 +604,9 @@ class EmailService:
         
         confirm_sent = await EmailService.send_email(
             to_email=email,
-            subject="We've received your message - pounce",
+            subject="Got your message. We'll be in touch.",
             html_content=confirm_html,
-            text_content=f"Hi {name}, we've received your message and will get back to you soon.",
+            text_content=f"Hey {name}, we received your message. Expect a reply within 24-48 hours.",
         )
         
         return support_sent  # Return whether support email was sent
@@ -623,9 +622,9 @@ class EmailService:
         
         return await EmailService.send_email(
             to_email=to_email,
-            subject="🎉 Welcome to pounce Insights!",
+            subject="You're on the list. Welcome to POUNCE.",
             html_content=html,
-            text_content="Welcome to pounce Insights! You'll receive TLD market trends, domain investing tips, and feature announcements.",
+            text_content="Welcome to POUNCE Insights. Expect market moves, strategies, and feature drops. No spam.",
         )
 
 

frontend/src/app/about/page.tsx

@@ -9,47 +9,47 @@ const values = [
   {
     icon: Target,
     title: 'Precision',
-    description: 'Every check, every alert, every data point is accurate and reliable.',
+    description: 'Accurate data. No guesswork. Every check counts.',
   },
   {
     icon: Shield,
     title: 'Privacy',
-    description: 'Your domain strategy is confidential. We never share or sell your data.',
+    description: 'Your strategy stays yours. We never share or sell data.',
   },
   {
     icon: Zap,
     title: 'Speed',
-    description: 'Real-time monitoring ensures you never miss a domain opportunity.',
+    description: 'Real-time intel. You see it first.',
   },
   {
     icon: Users,
     title: 'Transparency',
-    description: 'Clear pricing, honest communication, no hidden fees or surprises.',
+    description: 'Clear pricing. No surprises. Ever.',
   },
 ]
 
 const stats = [
-  { value: '500K+', label: 'Domains Monitored' },
+  { value: '500K+', label: 'Domains Tracked' },
   { value: '99.9%', label: 'Uptime' },
-  { value: '50ms', label: 'Avg Response Time' },
+  { value: '50ms', label: 'Response Time' },
-  { value: '24/7', label: 'Monitoring' },
+  { value: '24/7', label: 'Always On' },
 ]
 
 const team = [
   {
-    name: 'Domain Intelligence',
+    name: 'Domain Intel',
-    role: 'Core Feature',
+    role: 'Core',
-    description: 'Advanced WHOIS and RDAP queries for accurate availability detection.',
+    description: 'WHOIS + RDAP queries. Accurate. Reliable. Always.',
   },
   {
     name: 'Price Tracking',
-    role: 'Market Insights',
+    role: 'Market',
-    description: 'Real-time TLD pricing from major registrars worldwide.',
+    description: 'Real-time TLD pricing. Know what domains cost.',
   },
   {
     name: 'Instant Alerts',
-    role: 'Notifications',
+    role: 'Notify',
-    description: 'Email and webhook notifications the moment domains become available.',
+    description: 'Domain drops? You know first. Email or webhook.',
   },
 ]
 
@@ -72,13 +72,13 @@ export default function AboutPage() {
               <span className="text-ui-sm text-foreground-muted">About pounce</span>
             </div>
             <h1 className="font-display text-[2.25rem] sm:text-[3rem] md:text-[3.75rem] leading-[1.1] tracking-[-0.035em] text-foreground mb-6">
-              Domain intelligence,
+              Built for hunters.
               <br />
-              <span className="text-foreground-muted">simplified.</span>
+              <span className="text-foreground-muted">By hunters.</span>
             </h1>
             <p className="text-body-lg text-foreground-muted max-w-2xl mx-auto">
-              We built pounce to give domain investors, businesses, and individuals 
+              POUNCE exists for one reason: to give you the edge. 
-              the tools they need to secure high-value domains before anyone else.
+              Track domains. See opportunities. Move first.
             </p>
           </div>
 
@@ -101,13 +101,12 @@ export default function AboutPage() {
           <section className="mb-20 animate-slide-up">
             <div className="p-8 sm:p-10 bg-gradient-to-br from-accent/10 via-accent/5 to-transparent border border-accent/20 rounded-2xl">
               <h2 className="text-heading-sm sm:text-heading-md font-medium text-foreground mb-4">
-                Our Mission
+                The Mission
               </h2>
               <p className="text-body-lg text-foreground-muted leading-relaxed">
-                To democratize domain intelligence. We believe everyone should have access to 
+                Level the playing field. Domain intel shouldn&apos;t be locked behind enterprise 
-                professional-grade domain monitoring tools, not just large corporations with 
+                paywalls. With POUNCE, anyone can track domains, spot trends, and strike 
-                expensive enterprise solutions. pounce makes it possible to track any domain, 
+                when the iron&apos;s hot. Simple tools. Powerful results.
-                understand market trends, and act fast when opportunities arise.
               </p>
             </div>
           </section>
@@ -115,7 +114,7 @@ export default function AboutPage() {
           {/* Values */}
           <section className="mb-20">
             <h2 className="text-heading-sm sm:text-heading-md font-medium text-foreground mb-8 text-center">
-              What We Stand For
+              Our Code
             </h2>
             <div className="grid sm:grid-cols-2 gap-4">
               {values.map((value, i) => (
@@ -163,24 +162,24 @@ export default function AboutPage() {
           {/* CTA */}
           <section className="text-center animate-slide-up">
             <h2 className="text-heading-sm sm:text-heading-md font-medium text-foreground mb-4">
-              Ready to get started?
+              Ready to hunt?
             </h2>
             <p className="text-body text-foreground-muted mb-8">
-              Join thousands of domain professionals using pounce.
+              Join the hunters who move first.
             </p>
             <div className="flex flex-col sm:flex-row items-center justify-center gap-3">
               <Link
                 href="/register"
                 className="flex items-center gap-2 px-6 py-3 bg-accent text-background font-medium rounded-xl hover:bg-accent-hover transition-all"
               >
-                Start Free
+                Start Hunting
                 <ArrowRight className="w-4 h-4" />
               </Link>
               <Link
                 href="/contact"
                 className="flex items-center gap-2 px-6 py-3 bg-background-secondary border border-border text-foreground font-medium rounded-xl hover:border-border-hover transition-all"
               >
-                Contact Us
+                Get in Touch
               </Link>
             </div>
           </section>

frontend/src/app/contact/page.tsx

@@ -11,21 +11,21 @@ const contactMethods = [
   {
     icon: Mail,
     title: 'Email',
-    description: 'For general inquiries and support',
+    description: 'Questions? Ideas? Issues?',
-    value: 'support@pounce.dev',
+    value: 'hello@pounce.ch',
-    href: 'mailto:support@pounce.dev',
+    href: 'mailto:hello@pounce.ch',
   },
   {
     icon: MessageSquare,
     title: 'Live Chat',
-    description: 'Available Mon-Fri, 9am-6pm CET',
+    description: 'Mon-Fri, 9am-6pm CET',
     value: 'Start a conversation',
     href: '#',
   },
   {
     icon: Clock,
     title: 'Response Time',
-    description: 'We typically respond within',
+    description: 'We reply fast.',
     value: '< 24 hours',
     href: null,
   },
@@ -33,16 +33,16 @@ const contactMethods = [
 
 const faqs = [
   {
-    q: 'How do I reset my password?',
+    q: 'Forgot my password?',
-    a: 'Click "Forgot Password" on the login page and follow the instructions sent to your email.',
+    a: 'Hit "Forgot Password" on login. Check your email. Done.',
   },
   {
-    q: 'Can I upgrade my plan mid-cycle?',
+    q: 'Can I upgrade mid-cycle?',
-    a: 'Yes, upgrades are applied immediately and you\'ll only pay the prorated difference.',
+    a: 'Yes. Pay the difference. New features unlock instantly.',
   },
   {
-    q: 'Do you offer refunds?',
+    q: 'Refunds?',
-    a: 'We offer a 14-day money-back guarantee on all paid plans, no questions asked.',
+    a: '14-day money-back. No questions. No hassle.',
   },
 ]
 
@@ -99,10 +99,10 @@ export default function ContactPage() {
               <span className="text-ui-sm text-foreground-muted">Get in Touch</span>
             </div>
             <h1 className="font-display text-[2.25rem] sm:text-[3rem] md:text-[3.75rem] leading-[1.1] tracking-[-0.035em] text-foreground mb-4">
-              Contact Us
+              Let&apos;s Talk
             </h1>
             <p className="text-body-lg text-foreground-muted max-w-xl mx-auto">
-              Have a question or need help? We're here for you.
+              Question? Idea? Problem? We&apos;re listening.
             </p>
           </div>
 

frontend/src/app/dashboard/page.tsx

@@ -438,10 +438,10 @@ export default function DashboardPage() {
             <div className="flex flex-col sm:flex-row sm:items-end sm:justify-between gap-4">
               <div>
                 <h1 className="font-display text-[2rem] sm:text-[2.5rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-1.5">
-                  Dashboard
+                  Command Center
                 </h1>
                 <p className="text-body-sm text-foreground-muted">
-                  Manage your domains and track investments
+                  Your domains. Your intel. Your edge.
                 </p>
               </div>
 
@@ -599,9 +599,9 @@ export default function DashboardPage() {
                   <div className="w-12 h-12 bg-background-tertiary rounded-xl flex items-center justify-center mx-auto mb-4">
                     <Eye className="w-6 h-6 text-foreground-subtle" />
                   </div>
-                  <p className="text-body text-foreground-muted mb-1">Your watchlist is empty</p>
+                  <p className="text-body text-foreground-muted mb-1">No targets yet</p>
                   <p className="text-body-sm text-foreground-subtle">
-                    Add your first domain above to start monitoring
+                    Add a domain above to start hunting
                   </p>
                 </div>
               ) : (

frontend/src/app/login/page.tsx

@@ -60,9 +60,9 @@ export default function LoginPage() {
 
         {/* Header */}
         <div className="text-center mb-8 sm:mb-10">
-          <h1 className="font-display text-[2rem] sm:text-[2.5rem] md:text-[3rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-2 sm:mb-3">Welcome back</h1>
+          <h1 className="font-display text-[2rem] sm:text-[2.5rem] md:text-[3rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-2 sm:mb-3">Back to the hunt.</h1>
           <p className="text-body-sm sm:text-body text-foreground-muted">
-            Sign in to access your watchlist
+            Sign in to your account
           </p>
         </div>
 

frontend/src/app/page.tsx

@@ -14,23 +14,23 @@ import clsx from 'clsx'
 const features = [
   {
     icon: Eye,
-    title: 'Continuous Monitoring',
+    title: 'Always Watching',
-    description: 'Automated WHOIS and DNS queries check your domains daily.',
+    description: 'Daily scans. 886+ TLDs. You sleep, we hunt.',
   },
   {
     icon: Bell,
-    title: 'Instant Notifications',
+    title: 'Instant Alerts',
-    description: 'Get notified the moment a domain becomes available.',
+    description: 'Domain drops? You know first. Always.',
   },
   {
     icon: Clock,
-    title: 'Expiration Tracking',
+    title: 'Expiry Intel',
-    description: 'Track expiration dates and plan ahead for domain drops.',
+    description: 'See when domains expire. Plan your move.',
   },
   {
     icon: Shield,
-    title: 'Private & Secure',
+    title: 'Your Strategy, Private',
-    description: 'Self-hosted infrastructure. Your strategy stays confidential.',
+    description: 'No one sees your watchlist. Ever.',
   },
 ]
 
@@ -39,16 +39,16 @@ const tiers = [
     name: 'Scout',
     price: '0',
     period: '',
-    description: 'Explore the domain market',
+    description: 'Test the waters. Zero risk.',
     features: ['5 domains', 'Daily checks', 'Email alerts', 'Basic search'],
-    cta: 'Start Free',
+    cta: 'Hunt Free',
     highlighted: false,
   },
   {
     name: 'Trader',
     price: '19',
     period: '/mo',
-    description: 'For serious domain investors',
+    description: 'Hunt with precision.',
     features: ['50 domains', 'Hourly checks', 'SMS alerts', 'Domain valuation', 'Portfolio tracking'],
     cta: 'Start Trading',
     highlighted: true,
@@ -57,7 +57,7 @@ const tiers = [
     name: 'Tycoon',
     price: '49',
     period: '/mo',
-    description: 'For professionals & agencies',
+    description: 'Dominate the market.',
     features: ['500 domains', 'Real-time checks', 'API access', 'SEO metrics', 'Bulk tools'],
     cta: 'Go Tycoon',
     highlighted: false,
@@ -165,14 +165,14 @@ export default function HomePage() {
           
           {/* Main Headline - RESPONSIVE */}
           <h1 className="font-display text-[2.25rem] leading-[1.1] sm:text-[3rem] md:text-[3.75rem] lg:text-[4.5rem] xl:text-[5.25rem] tracking-[-0.035em] mb-6 sm:mb-8 md:mb-10 animate-slide-up">
-            <span className="block text-foreground">The domains you want.</span>
+            <span className="block text-foreground">Others wait.</span>
-            <span className="block text-foreground-muted">The moment they&apos;re free.</span>
+            <span className="block text-foreground-muted">You pounce.</span>
           </h1>
           
           {/* Subheadline - RESPONSIVE */}
           <p className="text-body-md sm:text-body-lg md:text-body-xl text-foreground-muted max-w-xl sm:max-w-2xl mx-auto mb-10 sm:mb-12 md:mb-16 animate-slide-up delay-100 px-4 sm:px-0">
-            Monitor any domain. Track expiration dates. Get notified instantly 
+            Domain intelligence for the decisive. Track any domain. 
-            when your target domains become available for registration.
+            Know the moment it drops. Move before anyone else.
           </p>
           
           {/* Domain Checker */}
@@ -189,13 +189,13 @@ export default function HomePage() {
           <div className="text-center mb-10 sm:mb-12">
             <div className="inline-flex items-center gap-2 px-3 py-1.5 bg-accent-muted border border-accent/20 rounded-full mb-5">
               <TrendingUp className="w-4 h-4 text-accent" />
-              <span className="text-ui-sm text-accent">Market Insights</span>
+              <span className="text-ui-sm text-accent">Market Intel</span>
             </div>
             <h2 className="font-display text-[1.75rem] sm:text-[2.5rem] md:text-[3.25rem] lg:text-[4rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-4 sm:mb-5 md:mb-6">
-              TLD Price Intelligence
+              886 TLDs. Tracked Daily.
             </h2>
             <p className="text-body-sm sm:text-body text-foreground-muted max-w-lg mx-auto">
-              Track how domain extension prices evolve. Compare registrars.
+              See price movements. Spot opportunities. Act fast.
             </p>
           </div>
 
@@ -299,10 +299,10 @@ export default function HomePage() {
           <div className="text-center mb-12 sm:mb-16 md:mb-20">
             <p className="label sm:label-md text-accent mb-3 sm:mb-4 md:mb-5">How It Works</p>
             <h2 className="font-display text-[1.75rem] sm:text-[2.5rem] md:text-[3.25rem] lg:text-[4rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-4 sm:mb-5 md:mb-6">
-              Professional domain intelligence
+              Built for hunters.
             </h2>
             <p className="text-body-sm sm:text-body md:text-body-lg text-foreground-muted max-w-md sm:max-w-lg mx-auto px-4 sm:px-0">
-              Everything you need to secure high-value domains before anyone else.
+              The tools that give you the edge. Simple. Powerful. Decisive.
             </p>
           </div>
           
@@ -336,10 +336,10 @@ export default function HomePage() {
           <div className="text-center mb-12 sm:mb-16 md:mb-20">
             <p className="label sm:label-md text-accent mb-3 sm:mb-4 md:mb-5">Pricing</p>
             <h2 className="font-display text-[1.75rem] sm:text-[2.5rem] md:text-[3.25rem] lg:text-[4rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-4 sm:mb-5 md:mb-6">
-              Simple, transparent plans
+              Pick your weapon.
             </h2>
             <p className="text-body-sm sm:text-body md:text-body-lg text-foreground-muted">
-              Start free. Upgrade as your portfolio grows.
+              Start free. Scale when you&apos;re ready.
             </p>
           </div>
           

frontend/src/app/pricing/page.tsx

@@ -17,15 +17,15 @@ const tiers = [
     icon: Zap,
     price: '0',
     period: '',
-    description: 'Explore the domain market',
+    description: 'Test the waters. Zero risk.',
     features: [
-      { text: '5 domains in watchlist', highlight: false },
+      { text: '5 domains to track', highlight: false },
-      { text: 'Daily availability checks', highlight: false },
+      { text: 'Daily availability scans', highlight: false },
-      { text: 'Email notifications', highlight: false },
+      { text: 'Email alerts', highlight: false },
-      { text: 'Basic domain search', highlight: false },
+      { text: 'Basic search', highlight: false },
       { text: 'TLD price overview', highlight: false },
     ],
-    cta: 'Start Free',
+    cta: 'Hunt Free',
     highlighted: false,
     badge: null,
     isPaid: false,
@@ -36,14 +36,14 @@ const tiers = [
     icon: TrendingUp,
     price: '19',
     period: '/mo',
-    description: 'For serious domain investors',
+    description: 'Hunt with precision. Daily intel.',
     features: [
-      { text: '50 domains in watchlist', highlight: true },
+      { text: '50 domains to track', highlight: true },
-      { text: 'Hourly availability checks', highlight: true },
+      { text: 'Hourly scans', highlight: true },
       { text: 'SMS & Telegram alerts', highlight: true },
-      { text: 'Full TLD market data', highlight: false },
+      { text: 'Full market data', highlight: false },
       { text: 'Domain valuation', highlight: true },
-      { text: 'Portfolio tracking (25 domains)', highlight: true },
+      { text: 'Portfolio (25 domains)', highlight: true },
       { text: '90-day price history', highlight: false },
     ],
     cta: 'Start Trading',
@@ -57,12 +57,12 @@ const tiers = [
     icon: Crown,
     price: '49',
     period: '/mo',
-    description: 'For professionals & agencies',
+    description: 'Dominate the market. No limits.',
     features: [
-      { text: '500 domains in watchlist', highlight: true },
+      { text: '500 domains to track', highlight: true },
-      { text: 'Real-time checks (10 min)', highlight: true },
+      { text: 'Real-time scans (10 min)', highlight: true },
       { text: 'Priority alerts + Webhooks', highlight: true },
-      { text: 'Full REST API access', highlight: true },
+      { text: 'Full REST API', highlight: true },
       { text: 'SEO metrics (DA/PA)', highlight: true },
       { text: 'Unlimited portfolio', highlight: true },
       { text: 'Bulk import/export', highlight: true },
@@ -70,7 +70,7 @@ const tiers = [
     ],
     cta: 'Go Tycoon',
     highlighted: false,
-    badge: 'Best Value',
+    badge: 'Full Power',
     isPaid: true,
   },
 ]
@@ -88,16 +88,16 @@ const comparisonFeatures = [
 
 const faqs = [
   {
-    q: 'How does domain monitoring work?',
+    q: 'How fast will I know when a domain drops?',
-    a: 'We perform automated WHOIS, RDAP and DNS queries on your watchlist domains. When a domain becomes available or its status changes, you\'ll receive an instant notification via your preferred channel.',
+    a: 'Depends on your plan. Scout: daily. Trader: hourly. Tycoon: every 10 minutes. When it drops, you\'ll know.',
   },
   {
-    q: 'What is domain valuation?',
+    q: 'What\'s domain valuation?',
-    a: 'Our valuation algorithm analyzes factors like domain length, TLD popularity, keyword value, brandability, and comparable sales to estimate a domain\'s market value.',
+    a: 'Our algorithm scores domains on length, TLD value, keywords, and brandability. Know what a domain is worth before you buy.',
   },
   {
     q: 'Can I track domains I already own?',
-    a: 'Yes! With Trader and Tycoon plans, you can add domains to your portfolio to track their value, renewal dates, and overall ROI.',
+    a: 'Absolutely. Trader and Tycoon plans include portfolio tracking. See value changes, renewal dates, and ROI at a glance.',
   },
   {
     q: 'How accurate is the SEO data?',
@@ -199,10 +199,10 @@ export default function PricingPage() {
               <span className="text-ui-sm text-foreground-muted">Pricing</span>
             </div>
             <h1 className="font-display text-[2.25rem] sm:text-[3rem] md:text-[3.75rem] leading-[1.1] tracking-[-0.035em] text-foreground mb-4 animate-slide-up">
-              Invest in your domain strategy
+              Pick your weapon.
             </h1>
             <p className="text-body-lg text-foreground-muted max-w-2xl mx-auto mb-8 animate-slide-up">
-              From hobbyist to professional domainer. Choose the plan that matches your ambition.
+              Casual observer or full-time hunter? We&apos;ve got you covered.
             </p>
 
             {/* Error Message */}

frontend/src/app/register/page.tsx

@@ -21,10 +21,10 @@ function Logo() {
 }
 
 const benefits = [
-  'Monitor up to 3 domains free',
+  'Track up to 5 domains. Free.',
-  'Daily availability checks',
+  'Daily scans. You never miss a drop.',
-  'Instant email notifications',
+  'Instant alerts. Know first.',
-  'Track expiration dates',
+  'Expiry intel. Plan your move.',
 ]
 
 export default function RegisterPage() {
@@ -69,9 +69,9 @@ export default function RegisterPage() {
 
           {/* Header */}
           <div className="mb-8 sm:mb-10">
-            <h1 className="font-display text-[2rem] sm:text-[2.5rem] md:text-[3rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-2 sm:mb-3">Create your account</h1>
+            <h1 className="font-display text-[2rem] sm:text-[2.5rem] md:text-[3rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-2 sm:mb-3">Join the hunt.</h1>
             <p className="text-body-sm sm:text-body text-foreground-muted">
-              Start monitoring domains in under a minute
+              Start tracking domains in under a minute
             </p>
           </div>
 
@@ -128,7 +128,7 @@ export default function RegisterPage() {
                 <Loader2 className="w-4 h-4 animate-spin" />
               ) : (
                 <>
-                  Get Started
+                  Start Hunting
                   <ArrowRight className="w-3.5 sm:w-4 h-3.5 sm:h-4" />
                 </>
               )}
@@ -150,11 +150,11 @@ export default function RegisterPage() {
         <div className="max-w-sm animate-slide-up delay-200">
           <div className="inline-flex items-center gap-2 sm:gap-2.5 px-3 sm:px-4 py-1.5 sm:py-2 bg-background-tertiary border border-border rounded-full mb-8 sm:mb-10">
             <div className="w-1.5 h-1.5 rounded-full bg-accent" />
-            <span className="text-ui-sm sm:text-ui text-foreground-muted">Free Plan Included</span>
+            <span className="text-ui-sm sm:text-ui text-foreground-muted">Free Forever</span>
           </div>
           
           <h2 className="font-display text-[1.75rem] sm:text-[2.25rem] md:text-[2.75rem] leading-[1.15] tracking-[-0.025em] text-foreground mb-8 sm:mb-10">
-            Everything you need to get started
+            Your hunting gear. Ready to go.
           </h2>
           
           <ul className="space-y-4 sm:space-y-5">

frontend/src/app/tld-pricing/page.tsx

@@ -272,13 +272,13 @@ export default function TldPricingPage() {
           <div className="text-center mb-12 sm:mb-16 animate-fade-in">
             <div className="inline-flex items-center gap-2 px-3 py-1.5 bg-background-secondary/80 backdrop-blur-sm border border-border rounded-full mb-6">
               <BarChart3 className="w-4 h-4 text-accent" />
-              <span className="text-ui-sm text-foreground-muted">TLD Price Intelligence</span>
+              <span className="text-ui-sm text-foreground-muted">Market Intel</span>
             </div>
             <h1 className="font-display text-[2rem] sm:text-[2.75rem] md:text-[3.5rem] lg:text-[4rem] leading-[1.1] tracking-[-0.03em] text-foreground mb-4">
-              Domain Extension Pricing
+              {pagination.total}+ TLDs. Live Prices.
             </h1>
             <p className="text-body sm:text-body-lg text-foreground-muted max-w-2xl mx-auto">
-              Track price trends across {pagination.total}+ TLDs. Compare prices and monitor trends over time.
+              See what domains cost. Spot trends. Find opportunities.
             </p>
           </div>
 
@@ -290,9 +290,9 @@ export default function TldPricingPage() {
                   <Lock className="w-5 h-5 text-accent" />
                 </div>
                 <div>
-                  <p className="text-body-sm font-medium text-foreground">Unlock Full TLD Data</p>
+                  <p className="text-body-sm font-medium text-foreground">See the full picture</p>
                   <p className="text-ui-sm text-foreground-muted">
-                    Sign in to see detailed pricing, charts, and trends.
+                    Sign in for detailed pricing, charts, and trends.
                   </p>
                 </div>
               </div>
@@ -301,7 +301,7 @@ export default function TldPricingPage() {
                 className="shrink-0 px-5 py-2.5 bg-accent text-background text-ui font-medium rounded-lg
                            hover:bg-accent-hover transition-all duration-300"
               >
-                Get Started Free
+                Hunt Free
               </Link>
             </div>
           )}
@@ -311,7 +311,7 @@ export default function TldPricingPage() {
             <div className="mb-12 sm:mb-16 animate-slide-up">
               <h2 className="text-body-lg sm:text-heading-sm font-medium text-foreground mb-4 sm:mb-6 flex items-center gap-2">
                 <TrendingUp className="w-5 h-5 text-accent" />
-                Trending Now
+                Moving Now
               </h2>
               <div className="grid sm:grid-cols-2 lg:grid-cols-4 gap-3 sm:gap-4">
                 {trending.map((item) => (

frontend/src/components/DomainChecker.tsx

@@ -84,7 +84,7 @@ export function DomainChecker() {
             onChange={(e) => setDomain(e.target.value)}
             onFocus={() => setIsFocused(true)}
             onBlur={() => setIsFocused(false)}
-            placeholder="Enter any domain name..."
+            placeholder="Hunt any domain..."
             className="w-full px-4 sm:px-6 py-4 sm:py-5 pr-28 sm:pr-36 bg-transparent rounded-xl sm:rounded-2xl
                        text-body-sm sm:text-body-lg text-foreground placeholder:text-foreground-subtle
                        focus:outline-none transition-colors"
@@ -108,7 +108,7 @@ export function DomainChecker() {
         </div>
         
         <p className="mt-4 sm:mt-5 text-center text-ui-sm sm:text-ui text-foreground-subtle">
-          Try <span className="text-foreground-muted">example.com</span>, <span className="text-foreground-muted">startup.io</span>, or <span className="text-foreground-muted">brand.co</span>
+          Try <span className="text-foreground-muted">dream.com</span>, <span className="text-foreground-muted">startup.io</span>, or <span className="text-foreground-muted">next.co</span>
         </p>
       </form>
 
@@ -136,7 +136,7 @@ export function DomainChecker() {
                       {result.domain}
                     </p>
                     <p className="text-body-sm text-accent text-left">
-                      Available for registration
+                      It&apos;s yours for the taking.
                     </p>
                   </div>
                   <span className="px-3 py-1.5 bg-accent text-background text-ui-sm font-medium rounded-lg shrink-0">
@@ -149,7 +149,7 @@ export function DomainChecker() {
               <div className="p-4 sm:p-5 bg-background-secondary border-t border-accent/20">
                 <div className="flex flex-col sm:flex-row sm:items-center sm:justify-between gap-3 sm:gap-4">
                   <p className="text-body-sm text-foreground-muted text-left">
-                    Secure this domain or add it to your watchlist.
+                    Grab it now or track it in your watchlist.
                   </p>
                   <Link
                     href={isAuthenticated ? '/dashboard' : '/register'}
@@ -158,7 +158,7 @@ export function DomainChecker() {
                                hover:bg-accent-hover transition-all duration-300"
                   >
                     <Plus className="w-4 h-4" />
-                    <span>Add to Watchlist</span>
+                    <span>Track This</span>
                   </Link>
                 </div>
               </div>
@@ -177,7 +177,7 @@ export function DomainChecker() {
                       {result.domain}
                     </p>
                     <p className="text-body-sm text-foreground-muted text-left">
-                      Currently registered
+                      Someone got there first. For now.
                     </p>
                   </div>
                   <span className="px-3 py-1.5 bg-background-tertiary text-foreground-muted text-ui-sm font-medium rounded-lg border border-border shrink-0">
@@ -265,7 +265,7 @@ export function DomainChecker() {
                 <div className="flex flex-col sm:flex-row sm:items-center sm:justify-between gap-3 sm:gap-4">
                   <div className="flex items-center gap-2 text-body-sm text-foreground-muted text-left">
                     <Clock className="w-4 h-4 text-foreground-subtle shrink-0" />
-                    <span className="text-left">Get notified when this domain becomes available.</span>
+                    <span className="text-left">We&apos;ll alert you the moment it drops.</span>
                   </div>
                   <Link
                     href={isAuthenticated ? '/dashboard' : '/register'}
@@ -274,7 +274,7 @@ export function DomainChecker() {
                                border border-border hover:border-border-hover transition-all duration-300"
                   >
                     <Plus className="w-4 h-4" />
-                    <span>Add to Watchlist</span>
+                    <span>Track This</span>
                   </Link>
                 </div>
               </div>