diff --git a/backend/app/api/subscription.py b/backend/app/api/subscription.py
index 0af1da6..a3adf02 100644
--- a/backend/app/api/subscription.py
+++ b/backend/app/api/subscription.py
@@ -149,7 +149,7 @@ async def get_subscription_tiers():
             "domain_limit": config["domain_limit"],
             "portfolio_limit": config.get("portfolio_limit", 0),
             "price": config["price"],
-            "currency": config.get("currency", "EUR"),
+            "currency": config.get("currency", "USD"),
             "check_frequency": config["check_frequency"],
             "features": feature_list,
             "feature_flags": config["features"],
diff --git a/backend/app/models/subscription.py b/backend/app/models/subscription.py
index 1ab9898..a84062a 100644
--- a/backend/app/models/subscription.py
+++ b/backend/app/models/subscription.py
@@ -35,7 +35,7 @@ TIER_CONFIG = {
     SubscriptionTier.SCOUT: {
         "name": "Scout",
         "price": 0,
-        "currency": "EUR",
+        "currency": "USD",
         "domain_limit": 5,
         "portfolio_limit": 0,
         "check_frequency": "daily",
@@ -56,8 +56,8 @@ TIER_CONFIG = {
     },
     SubscriptionTier.TRADER: {
         "name": "Trader",
-        "price": 19,
-        "currency": "EUR",
+        "price": 9,
+        "currency": "USD",
         "domain_limit": 50,
         "portfolio_limit": 25,
         "check_frequency": "hourly",
@@ -78,8 +78,8 @@ TIER_CONFIG = {
     },
     SubscriptionTier.TYCOON: {
         "name": "Tycoon",
-        "price": 49,
-        "currency": "EUR",
+        "price": 29,
+        "currency": "USD",
         "domain_limit": 500,
         "portfolio_limit": -1,  # Unlimited
         "check_frequency": "realtime",  # Every 10 minutes
diff --git a/backend/app/services/stripe_service.py b/backend/app/services/stripe_service.py
index e23fb1f..762f730 100644
--- a/backend/app/services/stripe_service.py
+++ b/backend/app/services/stripe_service.py
@@ -42,7 +42,7 @@ TIER_FEATURES = {
     "scout": {
         "name": "Scout",
         "price": 0,
-        "currency": "EUR",
+        "currency": "USD",
         "max_domains": 5,
         "check_frequency": "daily",
         "portfolio_domains": 0,
@@ -50,8 +50,8 @@ TIER_FEATURES = {
     },
     "trader": {
         "name": "Trader",
-        "price": 19,
-        "currency": "EUR",
+        "price": 9,
+        "currency": "USD",
         "max_domains": 50,
         "check_frequency": "hourly",
         "portfolio_domains": 25,
@@ -66,8 +66,8 @@ TIER_FEATURES = {
     },
     "tycoon": {
         "name": "Tycoon",
-        "price": 49,
-        "currency": "EUR",
+        "price": 29,
+        "currency": "USD",
         "max_domains": 500,
         "check_frequency": "realtime",
         "portfolio_domains": -1,  # Unlimited
diff --git a/frontend/src/app/layout.tsx b/frontend/src/app/layout.tsx
index d159522..5b06ed6 100644
--- a/frontend/src/app/layout.tsx
+++ b/frontend/src/app/layout.tsx
@@ -150,7 +150,7 @@ const jsonLd = {
         '@type': 'AggregateOffer',
         lowPrice: '0',
         highPrice: '49',
-        priceCurrency: 'EUR',
+        priceCurrency: 'USD',
         offerCount: '3',
       },
       featureList: [
diff --git a/frontend/src/app/pricing/page.tsx b/frontend/src/app/pricing/page.tsx
index 1223cc3..851abc3 100644
--- a/frontend/src/app/pricing/page.tsx
+++ b/frontend/src/app/pricing/page.tsx
@@ -33,7 +33,7 @@ const tiers = [
     id: 'trader',
     name: 'Trader',
     icon: TrendingUp,
-    price: '19',
+    price: '9',
     period: '/mo',
     description: 'Hunt with precision. Daily intel.',
     features: [
@@ -55,7 +55,7 @@ const tiers = [
     id: 'tycoon',
     name: 'Tycoon',
     icon: Crown,
-    price: '49',
+    price: '29',
     period: '/mo',
     description: 'Dominate the market. No limits.',
     features: [
@@ -171,12 +171,12 @@ export default function PricingPage() {
           </div>
 
           {/* Pricing Cards */}
-          <div className="grid md:grid-cols-3 gap-6 mb-20 animate-slide-up">
+          <div className="grid md:grid-cols-3 gap-6 mb-20 animate-slide-up items-stretch">
             {tiers.map((tier, index) => (
               <div
                 key={tier.id}
                 className={clsx(
-                  "group relative p-6 sm:p-8 rounded-2xl border transition-all duration-500",
+                  "group relative p-6 sm:p-8 rounded-2xl border transition-all duration-500 flex flex-col",
                   tier.highlighted
                     ? "bg-background-secondary border-accent/30 shadow-lg shadow-accent/5"
                     : "bg-background-secondary/50 border-border hover:border-accent/20 hover:bg-background-secondary"
@@ -196,7 +196,7 @@ export default function PricingPage() {
                   </div>
                 )}
 
-                <div className="relative">
+                <div className="relative flex-1 flex flex-col">
                   {/* Header */}
                   <div className="mb-6">
                     <div className="flex items-center gap-3 mb-3">
@@ -226,8 +226,8 @@ export default function PricingPage() {
                     </div>
                   </div>
 
-                  {/* Features */}
-                  <ul className="space-y-3 mb-8">
+                  {/* Features - flex-1 to push button to bottom */}
+                  <ul className="space-y-3 mb-8 flex-1">
                     {tier.features.map((feature) => (
                       <li key={feature.text} className="flex items-start gap-3">
                         <Check className="w-4 h-4 mt-0.5 shrink-0 text-accent" strokeWidth={2.5} />
@@ -238,12 +238,12 @@ export default function PricingPage() {
                     ))}
                   </ul>
 
-                  {/* CTA */}
+                  {/* CTA - always at bottom */}
                   <button
                     onClick={() => handleSelectPlan(tier.id, tier.isPaid)}
                     disabled={loadingPlan === tier.id}
                     className={clsx(
-                      "w-full flex items-center justify-center gap-2 py-4 rounded-xl text-ui font-medium transition-all duration-300",
+                      "w-full flex items-center justify-center gap-2 py-4 rounded-xl text-ui font-medium transition-all duration-300 mt-auto",
                       tier.highlighted
                         ? "bg-accent text-background hover:bg-accent-hover shadow-[0_0_20px_rgba(16,185,129,0.15)]"
                         : "bg-foreground text-background hover:bg-foreground/90"
diff --git a/frontend/src/app/settings/page.tsx b/frontend/src/app/settings/page.tsx
index 8f4309b..77c852a 100644
--- a/frontend/src/app/settings/page.tsx
+++ b/frontend/src/app/settings/page.tsx
@@ -483,7 +483,7 @@ export default function SettingsPage() {
                           <div>
                             <p className="text-xl font-semibold text-foreground">{tierName}</p>
                             <p className="text-body-sm text-foreground-muted">
-                              {tierName === 'Scout' ? 'Free forever' : tierName === 'Trader' ? '$19/month' : '$49/month'}
+                              {tierName === 'Scout' ? 'Free forever' : tierName === 'Trader' ? '$9/month' : '$29/month'}
                             </p>
                           </div>
                         </div>
@@ -617,8 +617,8 @@ export default function SettingsPage() {
                           <tr className="border-b border-border/50">
                             <td className="py-3 px-3 text-body-sm text-foreground">Price</td>
                             <td className="py-3 px-3 text-center text-body-sm text-foreground">Free</td>
-                            <td className="py-3 px-3 text-center text-body-sm text-foreground">$19/mo</td>
-                            <td className="py-3 px-3 text-center text-body-sm text-foreground">$49/mo</td>
+                            <td className="py-3 px-3 text-center text-body-sm text-foreground">$9/mo</td>
+                            <td className="py-3 px-3 text-center text-body-sm text-foreground">$29/mo</td>
                           </tr>
                           <tr className="border-b border-border/50">
                             <td className="py-3 px-3 text-body-sm text-foreground">Watchlist Domains</td>
diff --git a/frontend/src/lib/seo.ts b/frontend/src/lib/seo.ts
index 1c3810e..333a70e 100644
--- a/frontend/src/lib/seo.ts
+++ b/frontend/src/lib/seo.ts
@@ -96,7 +96,7 @@ export const webAppSchema = generateStructuredData('WebApplication', {
     '@type': 'AggregateOffer',
     lowPrice: '0',
     highPrice: '99',
-    priceCurrency: 'EUR',
+    priceCurrency: 'USD',
     offerCount: '3',
   },
   featureList: [
@@ -154,18 +154,18 @@ export const serviceSchema = generateStructuredData('Service', {
         '@type': 'Offer',
         name: 'Scout (Free)',
         price: '0',
-        priceCurrency: 'EUR',
+        priceCurrency: 'USD',
         description: 'Basic domain monitoring with 5 domains, daily checks',
       },
       {
         '@type': 'Offer',
         name: 'Trader',
         price: '19',
-        priceCurrency: 'EUR',
+        priceCurrency: 'USD',
         priceSpecification: {
           '@type': 'UnitPriceSpecification',
           price: '19',
-          priceCurrency: 'EUR',
+          priceCurrency: 'USD',
           billingDuration: 'P1M',
         },
         description: '50 domains, hourly checks, market insights',
@@ -174,11 +174,11 @@ export const serviceSchema = generateStructuredData('Service', {
         '@type': 'Offer',
         name: 'Tycoon',
         price: '49',
-        priceCurrency: 'EUR',
+        priceCurrency: 'USD',
         priceSpecification: {
           '@type': 'UnitPriceSpecification',
           price: '49',
-          priceCurrency: 'EUR',
+          priceCurrency: 'USD',
           billingDuration: 'P1M',
         },
         description: '500+ domains, 10-min checks, API access, bulk tools',